ProblemDelta Dental of Arizona had a new product designed to help gig workers and uninsured individuals save on dental care, without traditional insurance. The challenge? No one knew the product existed, let alone how to market it. They were open to trying something new and thought TikTok might be the right place to start.
ApproachWe reimagined the Tooth Fairy for the gig economy, a scrappy, modern character going door-to-door to sell this new kind of dental coverage. The campaign leaned into humor, launching with a series of paid social spots styled like viral Ring cam footage. We also built a conversion-optimized landing page to extend the experience and support performance.
ResultWith 11+ creative assets in rotation, we uncovered early insights into which concepts best drove traffic and started building an audience primed for future remarketing. The work gave Delta Dental a new, ownable character and a bold entry point into the world of digital-first storytelling on TikTok.
Landing Page We used photo references from the video shoot to generate AI images for the customer landing page, ensuring visual consistency across the campaign. This approach allowed us to execute quickly while creating a seamless user experience that felt cohesive and intentional from ad to landing.
