Problem

As a newer brand, Pause Studios lacked a robust photo library, making it challenging to design a full-featured landing page across all necessary formats. They needed two key experiences: a local landing page to support paid search and social efforts, complete with CRM integration, lead capture, and dynamically populated location info, and a distinct Grand Opening page with a more immersive, visually elevated design.

Approach

For the local page, we prioritized functionality and scalability, ensuring the structure could adapt to different markets while capturing leads and syncing with their CRM. For the Grand Opening experience, we leaned into rich, full-bleed visuals to create a premium, immersive aesthetic. While the brand preferred not to feature people and didn’t have the photography required for this approach, we didn’t abandon the strategy. Instead, we used AI to generate high-quality visuals based on existing brand imagery maintaining consistency and elevating the visual design.

Result

While it’s still early to measure long-term performance, this marks the brand’s first dedicated lead gen landing pages, shifting away from organic local pages. The launch represents a strategic step forward in driving measurable acquisition and gives the brand a scalable foundation for future campaigns and testing.