Problem

A national massage franchise needed to break through a crowded category but only had existing footage to work with. The goal was to create brand content that stood out and promote gift cards in a way that felt fresh and emotionally resonant.

Approach

We zeroed in on what made the franchise different, shaping the edit to reinforce its core strengths. For the gift card campaign, we built a simple, relatable story using inner monologue capturing the feeling of receiving a massage as a gift, and why it matters.

Result

The brand video premiered at the franchise’s national conference to an overwhelmingly positive response. It sparked immediate requests for additional content and helped strengthen the creative partnership, setting the stage for deeper collaboration moving forward.