Problem

Radiant Waxing was mid-rebrand and needed to build awareness fast, especially through programmatic display, where standing out is anything but easy.

Approach

With the brand still in its early stages, we focused on creating eye-catching visuals and sharp, memorable copy that could quickly communicate who Radiant Waxing is and why it matters.

Result

The campaign stood out in a crowded category, earning strong praise from the client for helping define the brand voice and connect with the right audience from day one.

Landing Page 

As part of the rebrand from Lunchbox Wax to Radiant Waxing, the brand also needed a new landing page. I led the effort internally, ensuring the design, messaging, and user flow aligned with the updated identity and supported the broader campaign goals.