Problem

Amazing Lash Studio wanted to broaden its reach and spark fresh interest in its Lash Extension services, but needed a more strategic, full-funnel approach to creative and media.

Approach

Alongside a brand photoshoot, we captured real-time before-and-after transformations in a behind-the-scenes style to emphasize authenticity and impact. I helped lead the strategy with a brand lift study to measure ad recall and consideration, while introducing a content framework built to guide potential customers through every stage of the funnel.

Result

The campaign became the brand’s first to pair creative with a truly strategic media approach leveraging segmentation, journey mapping, and deeper metrics beyond cost per lead. It not only drove results but set a new benchmark for how Amazing Lash approaches marketing moving forward.